So we are all seeing the Youtube anti-adblock bs. Some of us have found work-around, others haven't. But I want to say something about the social utility of ad-blocks (I know I am kind preaching to the choir here).
When an advertiser places an ad on a website they typically pay per thousand impressions. In some cases they pay per sale but that is less common. However the rate per thousand impressions is somewhat dependent on the expected RIO of that ad campaign. These are all stats that advertisers and platforms care about deeply. One of those stats would be click through and conversion rate. Pretty simple one is how many people click onto the website and the second is how many people actual purchase the product.
Now It's obvious that some large percentage of consumers do respond positively to some advertising. However there is also a strong chance that some percentage of consumers will either ignore advertising or respond negatively. In Either case showing adverts to these consumers will dilute both ctr and conversion rate.
Like me personally If I see an ad for something often enough I am less likely to purchase that product. I just don't care. I'm also not a very good consumer because I don't even have disposable income.
Why do companies assume that people using adblockers are potential costumers if they are forced to see ads? We're just simply not. I'd honestly say that adblock users are the worst possible consumer of advertisements, because people that would go out of their way to avoid ads.. aren't likely to click on them.
So here's what I think: I do think a least some people in these companies understand this. However, they believe that increasing the total number of impressions is more important then anything. Platform impressions seems to be prioritized over anything else (incl. consumer experience). Maybe some companies are hoping to sell x number of impressions to investors and big advertisers. It does seem a bit short-sighted to me. Then again the media landscape has been saturated for decades with over-advertisement to the point that most consumers find them annoying. I just think this is a better strategy honesty.
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