I’ve been working on my iPhone, iPad and Mac adblock app, Magic Lasso Adblock for a number of years now.
However the last year was the first year of working on it full time, so I thought I’d memorialise the occasion by writing a Year in Review post. Thought this subreddit may be interested in seeing the issues, fears and successes of running a business based upon an ad blocking app.
Let’s just say it’s not always easy!
As you’re probably aware, one of the biggest issues and time sinks throughout the year was trying to keep on top of YouTube ad blocking issues.
YouTube ad blocking would have been the most stressful part of the year if it wasn’t also for the fact that my app was almost ‘sherlocked’ by Apple introducing an inbuilt Safari ad blocker during WWDC!
It wasn’t all negative however, as I managed to grow the app substantially throughout the year and introduce new features including:
- Adblock Performance Insights
- Tap to Block and Custom Rules
- YouTube ad blocking improvements
- Family Sharing support
- Fully redesigned app
I’ve written up all the details in the full post but am happy to also answer any questions.
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