Observing Google/YouTube's behaviour regarding adblockers, I've noticed that they seem to have displayed the tactical abilities necessary to actually defeat us, but they are using a daft overall strategy.
The way for them to win was:
Step ONE: Deploy Web Environment Integrity to "block the exits".
Step TWO: Deploy "Manifest 3" to slow down the reaction time of adblocking extensions and lists.
Step THREE: Deploy a blocker-blocker and keep updating it on YouTube.
It was important to do these in order. They are currently doing Three without Two and it is ineffective. Deploying Two without One will just savage Chrome's market share and still be ineffective against the lost users. And deploying later stages makes it harder to accomplish earlier ones, because we can all see what they are Up To.
With the start of last November, Google just gave up on WEI. Step One will never arrive, and thus the rest of their war with adblockers amounts to throwing rocks at tanks. The only thing I can think of to possibly substitute for Step One is for adblocking to become illegal.
I'm not worried that Google will hurt me by heeding my implied advice. I think there's some "four-dimensional chess" reason they couldn't move forward with WEI. Probably some friendly person connected with Google's otherwise unrelated antitrust prosecutions helped us out. It didn't hurt that Step Two, while still two weeks from implementation, was announced years ago and we could all see the implications.
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