Every time I try a new website the ad-shields go down. If the ads don't detract from the experience I will keep the shields down forever for that website. If the ads are intrusive it goes back up.
What blows my damn mind is how many mobile news sites will have a scrolling banner ad at the top, scrolling banner at the bottom, ads on the sides, and an accursed video ad that follows your screen around jabbering about stupid crap that makes me hate whatever product is being sold because it's physically in the way of what I'm actually trying to see.
Another thing that pisses me off is every website now will let you hang out there for about 15 seconds before they shove something in your face begging for your e-mail so you can subscribe to their spambot. If there was a subscribe link at the bottom of the article there's like a 0.1% chance I might be interested if I like your website and its content.
It's an absolute joke at this point. Ads following you obscuring the text, squishing your screen so you can't see more than 2 paragraphs of the actual content at once, bloody popups ... I'm outing myself as a crabby old man but for crying out loud when I was a kid this is what happened when your computer got a virus. The services themselves are absolute malware, and they typically steal your information like malware too!
I'm willing to put up with stationary adverts interspersed with the stuff I'm reading and on the sides of the screen. The moment it starts to obscure my vision or starts filling the air with babbling nonsense your website loses its ad privileges.
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