Brave and uBlock Origin and all the others have communities that are relentless. Every time Google throws a punch, someone out there’s already writing a patch or a workaround. It’s cat-and-mouse, Cats don’t always win.
Yeah, technically they could bake the ads right into the video stream (so they’re unblockable), but that’s a massive investment. Server costs, slower playback, crappier UX. Plus they’d lose metrics they live off. And let’s not forget the PR disaster that would be.
Google can make blocking ads harder, yeah. More annoying too. But stopping it completely? That means burning the whole system down, and even then, someone’s gonna rebuild it right next door.
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