Looking for some honest advice on whether I should switch to Google Ads or if the issue is deeper than the platform.
I run a pre-owned iPhone business in South Africa.
On Meta, things look good on paper:
Strong CTR, CPC, and overall engagement
Lots of add-to-carts and checkout initiations
Cheap traffic and solid reach
But conversions are the problem. I’ve spent around R14k total and only got about 6 sales across campaigns. Traffic comes in, people browse, but very few actually complete payment.
What I’m seeing in practice:
A lot of people are interested but don’t end up buying
Many can’t afford the device
A big portion fail BNPL approval
Others want long-term installment plans (12 months+)
It feels more like low purchasing power / low qualification than lack of demand
Business setup:
Competitive pricing for SA market
BNPL + cash options
Warranty, returns, reviews, trust signals, etc.
Limited stock (~15 devices rotating)
Main question: Would switching to Google Ads actually improve this by bringing in higher-intent buyers (people actively searching “buy iPhone 13” etc.), or is this mainly a conversion/affordability issue that will persist no matter the platform?
Would appreciate insights from anyone who’s run both in a similar space.
[link] [comments]
No comments:
Post a Comment